How is a consumer defined in commercial transactions?

In the context of commercial transactions, a consumer is defined as a person who is not engaged in business activities and primarily purchases goods or services for personal use rather than for resale or commercial purposes. This definition emphasizes the distinction between consumers and businesses, where consumers typically engage with products as end users.

The correct option highlights the consumer's role in the market as someone who seeks to satisfy personal needs or desires, rather than someone looking to conduct commercial endeavors. Understanding this definition is critical, as it impacts various aspects of consumer protection laws, marketing strategies, and the regulatory framework that governs commerce. In many legal contexts, distinguishing between consumers and businesses determines which laws and protections apply, ensuring consumers have access to rights not afforded to commercial entities.

The other options are more aligned with business activities or imply a commercial intent, which does not fit the definition of a consumer according to the standards typically used in commercial law or regulatory discussions.