In payment processing, what does 'See B2C' refer to?

The term 'See B2C' specifically refers to Business-to-Consumer transactions. This highlights the nature of transactions that occur directly between businesses and individual consumers, as opposed to transactions that would take place between businesses or in other categorizations. In a B2C scenario, businesses typically engage with consumers to offer products or services, and the payment methods involved are often designed to facilitate ease of use and convenience for the consumer.

Understanding this context is crucial in the payment processing landscape, as it helps professionals differentiate transaction types and tailor payment solutions accordingly. B2C encompasses a wide range of activities, including e-commerce sales, retail transactions, and service provision, all of which are pivotal in forming the backbone of consumer-direct marketing and sales strategies.