What are Enhancement Services?

Enhancement services refer to value-added offerings that aim to improve the attractiveness and functionality of a card program. These services go beyond the fundamental features typically provided, helping to differentiate a card program in a competitive marketplace. By incorporating enhancement services, financial institutions or card issuers can provide additional benefits to cardholders, such as fraud protection, rewards programs, travel assistance, or customer support enhancements.

These services not only help to increase customer satisfaction but also encourage higher usage rates of the card, thereby benefiting both the card issuer and the cardholder. The focus on value-addition is what sets enhancement services apart, allowing institutions to tailor their offerings to meet specific customer needs and preferences, leading to increased loyalty and usage.