What are Transaction Counts?

Transaction counts refer to the total number of transactions processed within a merchant account during a specific period. This metric is crucial for businesses as it gives insight into their sales activity, customer engagement, and the overall volume of transactions handled. Understanding transaction counts helps merchants analyze their performance, manage cash flow, and adjust their business strategies accordingly.

In contrast, the other options do not accurately define transaction counts. The total number of goods sold pertains specifically to units sold rather than overall transactions, which may include various types of activities, such as refunds or exchanges, beyond just sales. The total revenue earned represents the monetary aspect of sales but does not capture the volume of transactions. Lastly, the average sales price reflects the pricing strategy and product sales but does not encompass the complete transactional activity of a merchant account.