What characterizes an affinity card’s design?

An affinity card is designed to connect a card issuer with a specific organization or cause, which is why it often includes rewards linked to the affinity partner. This might involve donating a percentage of the cardholder’s purchases to the partner organization, offering bonus points for spending at partner locations, or providing other benefits that enhance the cardholder's connection to that group. The design of an affinity card is meant to align the interests of the cardholder with the goals of the partner organization, thereby incentivizing usage and fostering loyalty.

This connection to the affinity partner is a distinctive feature that sets affinity cards apart from standard credit cards, which do not typically offer such tailored rewards. Thus, focusing on the rewards aspect illustrates the card's purpose and appeal, attracting consumers who identify with or support the affiliated cause or organization.