What does a brand typically include?

A brand typically includes elements such as a name, logo, symbol, slogan, jingle, or character, which are essential for establishing a brand identity and recognition in the marketplace. These components work together to create an impression and emotional connection with consumers.

The name is the foundation of a brand, while logos and symbols visually represent the brand's identity. Slogans encapsulate the brand's essence or promise, often making them memorable. Jingles can enhance brand recall through catchy tunes. Characters can personify a brand, making it more relatable and engaging for consumers. Altogether, these elements contribute to the overall perception and differentiation of a brand from its competitors.

Other options like price, discounts, and offers focus on promotional aspects; market share and sales figures pertain to business performance metrics; customer feedback and ratings relate to consumer experiences with the brand but do not directly define its identity. Hence, the comprehensive representation of a brand lies primarily in its distinct visual and verbal elements which foster recognition and loyalty among its audience.