What does an increase in keyed transactions over swiped transactions indicate?

An increase in keyed transactions over swiped transactions indicates a possible shift to Mail Order/Telephone Order (MOTO) or internet sales for several reasons. Keyed transactions are those where card information is entered manually, often associated with remote sales channels such as online shopping or over the phone discussions.

When businesses experience an uptick in these manually processed transactions, it can suggest that customers are increasingly making purchases without physically presenting their cards, which aligns with the growth trends in e-commerce and sales conducted through phone orders. This shift could be driven by changes in consumer behavior, such as a preference for shopping online or the option to place orders over the phone rather than visiting physical locations.

Understanding this trend is crucial for businesses, as it may indicate the need to adapt payment processing strategies, enhance online platforms, or improve customer support for MOTO transactions. Recognizing the implications of this shift can also guide investments in technology and marketing efforts tailored to the growing online and remote sales landscape.