What does 'broadband' provide to consumers?

Broadband refers to high-capacity transmission techniques that provide users with fast internet access and the ability to transmit multiple signals simultaneously. The correct answer highlights that broadband offers integrated access to both voice services and high-speed data services. This means that consumers can utilize the internet not only for browsing and downloading data but also make voice calls through Voice over Internet Protocol (VoIP) technologies.

The integration of these services allows for enhanced functionality, such as conducting video calls while also using the internet for other tasks, making broadband a versatile and valuable service for consumers. Traditional options only offering specific services, such as just voice or only video, do not harness the full potential of broadband capabilities. Exclusive access to online shopping doesn't encompass the broad offerings of broadband, which is primarily focused on the delivery of communication and data services.