What does "cold call" typically refer to in sales?

The term "cold call" refers to a technique for generating new business leads by contacting individuals or companies with whom the salesperson has had no prior relationship. This method involves reaching out to potential customers unsolicited, often via phone calls, in an effort to introduce a product or service and generate interest.

This approach can be beneficial for expanding a customer base, as it allows salespeople to reach out to new prospects who may not be aware that they need the product or service being offered. It focuses on initiating contact and establishing a dialogue with potential customers, making it a proactive strategy for lead generation in sales. Thus, selecting this option accurately reflects the definition and purpose of cold calling in the sales process.