What is a key characteristic of cold calling?

Cold calling is characterized by the approach of reaching out to potential customers or businesses that have not previously engaged with the calling party. This method can involve making contact either through phone calls or in-person visits to new businesses. The essence of cold calling lies in its purpose: to generate new leads and opportunities by initiating contact with prospects who may not be aware of the services or products being offered.

This approach distinguishes itself from other strategies that may involve existing customer bases or previous relationships. By focusing on new contacts, businesses aim to expand their reach and increase sales opportunities. Therefore, the characteristic mentioned emphasizes the dual mediums of communication (phone or in-person) and the novelty of the interaction with new potential clients.