What is a primary characteristic of Direct Mail as a lead generation technique?

A primary characteristic of Direct Mail as a lead generation technique is that it sends physical communications to targeted recipients. This approach involves creating tangible materials, such as postcards, letters, or brochures, and delivering them directly to potential customers’ mailboxes. By using direct mail, businesses can personalize their messages, reach specific demographics, and create a physical presence that digital methods cannot replicate. This method can enhance brand recognition and allow for creative and visually appealing marketing strategies.

In contrast to the other options, which focus on different methods of outreach—such as phone calls, social media, or digital advertising—direct mail specifically emphasizes the physical delivery of materials, making it unique in its approach to generating leads.