What is the primary characteristic of B2B transactions?

The primary characteristic of B2B transactions is the exchange of goods or services between one business and another business. This definition highlights the nature of B2B commerce, which is fundamentally built on the relationships and transactions that occur in the business world.

In B2B transactions, the focus is on the dealings between companies, which can include wholesale suppliers selling to retailers or manufacturers providing parts to other companies. This often involves larger amounts, longer sales cycles, and negotiated pricing, which differentiates it from consumer-based transactions.

This contrasts with the other options presented, where option A pertains to B2C (business-to-consumer) transactions, option C addresses consumer-to-consumer financial services rather than business transactions, and option D refers to non-monetary exchanges, which do not typically represent the structured business-to-business relationship that characterizes B2B transactions.