What is the primary goal of the Cardholder Information Security Program (CISP)?

The primary goal of the Cardholder Information Security Program (CISP) is to establish data security standards for storing cardholder information. This program is vital for minimizing the risk of cardholder data breaches and ensuring that sensitive information, such as account numbers and personal identifiable information, is secured against unauthorized access and handling.

CISP lays out a framework of security measures and protocols that merchants and service providers must adhere to in order to protect cardholder data. By implementing these standards, organizations can better safeguard sensitive information, reduce the likelihood of data leaks, and maintain compliance with industry regulations. This focus on data protection helps to build trust between cardholders and payment service providers, thereby enhancing the overall integrity of the payment card ecosystem.

The other options do not align with the fundamental purpose of CISP; they revolve around marketing or organizing data rather than specifically addressing the security and protection of cardholder information.