What is the purpose of a Buyers' Guide Service offered by MasterCard?

The Buyers' Guide Service offered by MasterCard is designed specifically to enhance the shopping experience for cardholders by providing discounts on catalogue merchandise. This service allows cardholders to access specific offers and promotions, giving them financial benefits directly tied to their purchases. It is an incentive for consumers to utilize their MasterCard for purchases, ultimately promoting loyalty to the MasterCard brand and fostering increased spending among users.

This service aligns with the broader objective of credit card companies, which is to drive consumer engagement and increase the utilization of their payment options. By providing appealing offers, MasterCard aims to make its cardholders feel valued and appreciated, thereby influencing purchasing decisions positively.

In contrast, the other options do not fully capture the essence of the Buyers' Guide Service. Facilitating business-to-business transactions focuses more on commercial interactions rather than consumer discounts, while offering financial advice to merchants or tracking buyer activity online are more aligned with different types of services that do not represent the primary purpose of the Buyers' Guide.