What type of data can enhanced transaction-level data capture related to travel?

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Enhanced transaction-level data capture related to travel provides comprehensive details about the travel experiences of consumers. Detailed itinerary information is crucial as it includes specifics such as departure and arrival times, flight numbers, layovers, and accommodations, which offer significant insights into a traveler’s behaviors and preferences. This detailed information can be valuable for various purposes, including personalized marketing, loyalty program enhancements, and improved travel planning for both businesses and consumers.

The other options, while related to travel, do not reflect the detailed transactional nature typical of enhanced data capture. Preferred seating arrangements, frequent flyer statuses, and annual travel budgets provide useful information, but they do not encompass the detailed, specific itinerary details that facilitate a deeper understanding of travel patterns and preferences.

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