Which element typically attracts attention on a home page?

Large, bold headlines are designed to attract attention on a home page because they stand out visually and convey key messages quickly to the viewer. Such headlines often incorporate larger font sizes, striking colors, and bold typography, making them the focal point of the design. By presenting essential information prominently, they effectively engage users and guide them toward important content or actions, such as calls to action or featured products/services.

Minor text links and text-heavy blocks tend to be less visually prominent, often blending into the background of a webpage and being overlooked by users who typically scan for more significant or visually striking elements. Footnotes are usually located at the bottom of the page and meant for supplementary information, which further diminishes their likelihood of attracting immediate attention. Therefore, bold headlines serve as a crucial marketing tool on a home page, ensuring that key messages are communicated effectively and efficiently.