Which function is typically performed by an Independent Sales Organization (ISO)?

An Independent Sales Organization (ISO) primarily focuses on soliciting merchant accounts to facilitate payment processing solutions. ISOs play a crucial role in the payments ecosystem by acting as intermediaries between merchants and payment processors or acquiring banks. They are responsible for acquiring new merchant relationships, helping businesses set up credit card processing services, and ultimately increasing the number of merchants that accept electronic payments.

This function is vital because specialized sales approaches can help merchants understand the benefits of accepting card payments, negotiate terms, and offer tailored services based on the unique needs of different businesses. The other options, such as initiating bank loans, processing loan applications, or managing merchant inventory, fall outside the typical scope of an ISO's responsibilities. While there may be some overlap with financial services, the core function of an ISO remains focused on merchant account acquisition and payment processing solutions.