Which of the following is NOT included in Enhanced Merchant-Level Data?

Enhanced Merchant-Level Data (EMLD) is a set of data attributes that provide valuable insights into transactions at the merchant level. This data is utilized to improve payment processing and fraud prevention while also offering analytics for merchants to understand their businesses better.

The data typically included in EMLD focuses on attributes directly related to the merchant and their characteristics. This includes specifics like the owner's name, which identifies the responsible party for the business; the minority-owned business status, which can be significant for certain marketing and reporting purposes; and telephone numbers for contact and customer service needs.

In contrast, customer purchasing patterns refer to behavioral data that pertain to the buying habits and preferences of customers rather than the merchant or their operations. Such data typically comes from broader analytics and consumer behavior studies, rather than the specific data points that make up Enhanced Merchant-Level Data. Since customer purchasing patterns do not directly describe the merchant's attributes or transactions specifically tied to a merchant, it stands out as not being included in EMLD.